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Rich Walkup has been a professional software developer for over 15 years and has specialized in high-performance and high-availability web application development for over 12 years. After several years working in the capacity of project/team leader and lead architect, he opted to incorporate and partner with several trusted peers in his field.

Rich and his network of partners and contractors have performed work for some of the biggest names in sports and music entertainment, as well as many small businesses throughout the years. They have built and managed websites touting millions of pageviews per month as well as much smaller "Mom-and-Pop" ecommerce sites but strive to provide personal, reliable service to every client equally.

As his reputation among his clients has grown, Rich has been extremely selective in the clients he accepts in order to ensure the utmost level of quality in the work performed. At this time, the company works almost exclusively via word-of-mouth and performs no advertising. Quality over quantity has been a long-standing theme since the company's inception.